Logo, Branding & Corporate ID
My approach to logo development is very calculated. I administer creative briefs and gather a lot of information before putting pencil to paper. I tend to create clean, practical logos while adhering to an original, creative direction to maximize quick brand recognition.
Published on:
2011
Branding, Graphic Design
- Logo and Branding Development
- The Millennium Science Complex
This logo was developed for the Millennium Science Complex at The Pennsylvania State University. It is designed to reflect the convergence of two major areas of research - materials sciences and life sciences. Although many visual ideas to represent convergence can be explored, the striking architecture of the Millennium Science Complex was a fitting visual representation.
The Millennium Science Complex was completed in the Fall of 2011. A 275,600 square-foot science building, it will house two of the University's premier research organizations - the Materials Research Institute and The Huck Institutes for the Life Sciences. To learn more about the Millennium Science Complex, please visit www.mri.psu.edu/msc- Keewaydin Cider Mill
The Keewaydin Cider Mill is remotely located in the rolling hills of Central Pennsylvania. Aside from its road-side fruit stand, the property is marked by an old school house.
The Keewaydin Cider Mill logo was used across bottle labels and six-packs as a primary identifier. The Keewaydin Cider Mill was a brand new venture, so it was important to make the logo prominent and central to create brand recognition.
A scalloped background and border were used across labels and six-packs to create consistency and texture, while a hand-illustrated apple lends a sense of old-school originality.
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Otto's Pub and Brewery is a microbrewery in State College, PA that is growing...quickly. This growth created interest to distribute their product state-wide within five years, so a re-design of their bottle labels was in order. After the new label designs were rolled out and new six-packs created, their state-wide distribution began...within three years. The re-design helped them achieve their goal two years ahead of schedule.Graphic Design, Package Design2011 -
Keewaydin Cider Mill is a joint venture between Otto's Pub and Brewery and the Keewaydin Apple Orchard in Keewaydin, PA. The Keewaydin Cider Mill identity and package was created from scratch, beginning with a creative brief and a tour of the orchard, it's buildings, and a 1940s-era cider press that is used to press apples for Keewaydin cider. Labels were created for semi-dry and semi-sweet cider, as well as a universal six-pack.Graphic Design, Packaging2011 -
These videos were created to introduce our faculty and their research to the world. Our faculty videos discuss students, research, our department, and Penn State. Faculty members converse about these topics in a relaxed, documentary-style format where their personality and philosophies may influence potential students.
I handle every aspect of video production on my own. I schedule shoot dates with faculty, staff and students; I shoot all A-roll and B-roll footage; I edit video to create a story line, then upon approval of the story line, I add B-roll and sound, and finalize for approval from the Office of Marketing at Penn State. After final approval, I distribute...primarily via YouTube.Multimedia, Production, Video Arts2011 -
The image of our department depends highly on the image of our faculty - literally and figuratively. Our faculty are international experts in many areas of science and engineering, so it is important our faculty are seen by the world as the great scientists and engineers they are. It has been a proud task of mine to photograph these great people in their environment where they think, work, and change the face of technology and society.Digital Photography, Graphic Design, Photography2011 -
These drawings were created for a materials science textbook. The author wanted original drawings for the book, so I was asked to create the drawings. Each drawing is approximately 24"x30", rendered in graphite, and required from 15 to 35 hours each.Drawing, Illustration2011 -
These postcards were created to invite materials science and engineering alumni to gather at the annual Materials Science & Technology Conference. Nearly 1,200 alumni receive the invitation each year. I photograph Penn State's Old Main Building for its nostalgic quality to Penn State alumni.Digital Photography, Graphic Design, Typography2012 -
Poster design plays a large role in my position and my department. If a poster isn't advertising an event, then it's recruiting students. In the academic environment, each make an important contribution.Graphic Design2011 -
I imagine this is a pretty unique portfolio piece for a graphic designer/multimedia specialist that works in academia. The Materials Visualization Competition (MVC) is an image competition for materials scientists across Penn State University. Materials scientists discover very compelling images in the process of their research. SEM and TEM electron microscopes identify patterns at levels invisible to the naked eye. What is produced are images worthy of creating an image competition original to Penn State.
My role in MVC is all encompassing - I organize MVC, I advertise MVC, I collect submissions, I'm the final judge and I recruit new judges each year. After winning images are selected, I place them in a poster format that I designed so we can hang the images in our building. Finally the images are placed into a Flash gallery that I custom-built so we can display the images on our website.Digital Art, Multimedia2011